My experience as a creative strategist, and especially being a publisher - publisher of TrepAfrica Entrepreneurship Magazine and producer of TrepTalk TV Series, where thriving entrepreneurs in Africa share their startup stories, discoveries, entrepreneurial journey and experience help me learn a lot about the topic at hand.

Having filmed and documented hundreds of thriving entrepreneurs' stories, I observed that most entrepreneurs were having difficulties telling their founder's story in a compelling way. So I made it a mission to do a research, write a book and produce a masterclass series on how to tell a compelling founder's story; the step by step guide.

Successful entrepreneurs know that founder's story is a powerful asset in raising capital, driving sales to attracting talents, seeing press and building brand loyalty.

Countless entrepreneurs have achieved great success by crafting a great story and you can too.